Latin Content Creators Drive Halloween Spirit Online

Latin content creators are significantly shaping the dark and horror-inspired subculture, blending Latin American traditions like Día de los Muertos with modern gothic and punk aesthetics, amplified by social media platforms such as Instagram and TikTok. Figures like Victoria Venin have amassed large followings, highlighting a multicultural and multigenerational passion for spooky themes, which has permeated entertainment and fashion. Meanwhile, Día de los Muertos remains a vital cultural event that contrasts with Halloween by emphasizing remembrance and gratitude for departed loved ones, celebrated with public events and artistic displays. Additionally, Halloween's cultural impact is reflected in diverse communities, including the LGBTQ+ community in San Francisco's Castro district, where the holiday's history intertwines with local identity and storytelling. Historical perspectives on Halloween costumes and celebrations from the 1970s also provide a nostalgic lens on how the holiday has evolved over time. These varied narratives underscore Halloween and related traditions as dynamic, culturally rich phenomena that resonate across different groups and generations.