Post Malone Launches Austin Post Fashion Brand with Paris Runway Show

Post Malone, the American singer known for his eclectic style and multiple Grammy nominations, is launching his own menswear label called Austin Post with a Paris runway show scheduled for September 1. The brand will showcase comfort-focused menswear drawing from Malone's personal style, including embroidered blazers, denim, and camouflage prints. This launch coincides with his recent collaboration with Skims, the shapewear brand co-founded by Kim Kardashian, which features a limited-edition Realtree camouflage collection including hoodies, joggers, and underwear. Kim Kardashian described Malone as embodying the 'spirit of the Skims Man' and highlighted the introduction of a new heavyweight fleece fabric in the collection. Malone has prior fashion collaborations with Crocs, Stanley, and Ugg, and the new label represents his first solo venture into fashion design, timed with his European tour. The Austin Post brand reflects Malone's commitment to comfort and style, and his rising influence in the fashion industry beyond his successful music career.