Pumpkin Spice Returns Early at 600+ US Locations for 2024 Fall Season

The arrival of pumpkin spice flavors signals the unofficial start of fall for many American coffee chains in 2025. QuickChek has launched its pumpkin spice coffee early across 154 locations, offering hot, iced, and brew box options, while Starbucks will debut its Pumpkin Spice Latte and other seasonal drinks on August 26, slightly later than QuickChek but backed by its massive popularity and extensive grocery availability. The Human Bean also began offering four pumpkin-inspired beverages from August 11, including hot and iced options that emphasize the cozy, nostalgic aspect of fall. Other chains like Dunkin', Krispy Kreme, and Dairy Queen are rolling out pumpkin-themed menu items throughout August and into fall, reflecting a trend of earlier seasonal launches. Pumpkin spice remains highly popular, with Americans spending over $500 million annually on related items, and Starbucks alone selling about 20 million Pumpkin Spice Lattes each year. This widespread enthusiasm underscores the growing cultural and commercial significance of pumpkin spice as a flavor synonymous with autumn traditions across the U.S.