Mukesh Ambani Expands Reliance into Quick Commerce

Mukesh Ambani's Reliance Industries is entering India's rapidly growing quick commerce sector, aiming to deliver goods within 10-30 minutes. This shift mimics successful strategies from startups like Zomato and Swiggy, which have popularized ultra-fast deliveries, although Reliance's late entry may pose challenges due to its reliance on large supermarkets and lack of smaller warehouses. The quick commerce market in India is projected to reach $6 billion this year, up from just $100 million in 2020, indicating a significant consumer shift towards convenience. Reliance plans to utilize its 3,000 supermarkets across 1,150 cities to facilitate these quick deliveries. Initial operations have begun in Mumbai, and the company is expected to expand its services further. To compete with rivals, Reliance aims to leverage its existing retail space and offer incentives like free delivery to attract customers.