Phil Foden Fronts Burberry Fatherhood Campaign with Children

Phil Foden, the Manchester City and England footballer, stars in Burberry's Father's Day campaign alongside his children, Ronnie and True, showcasing a warm and authentic portrayal of fatherhood. The campaign features nostalgic, home video-style imagery and videos that highlight the emotional bonds of family life, paired with Burberry's new menswear collection which includes classic pieces updated with the brand's signature check patterns. Foden, who has previously collaborated with Burberry ahead of Euro 2024, expressed his excitement about working with the iconic British brand in his hometown of Stockport. The campaign's aesthetic balances luxury with everyday ease, emphasizing tradition with a fresh and casual approach to Father's Day celebrations. Burberry continues to strengthen its relationship with football, having featured other prominent players like Bukayo Saka and Eberechi Eze in recent projects. Despite recent challenges in sales, Burberry is focused on stabilizing its business while celebrating British values and familial connections through campaigns like this one.