McDonald's Launches Adult McDonaldland Meal August 12

McDonald’s will launch a limited-time adult Happy Meal, the McDonaldland Meal, on August 12, reviving its iconic McDonaldland characters for the first time in over 20 years. The meal offers a choice between a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, and a pastel blue and pink Mt. McDonaldland Shake, whose flavor remains a secret but is inspired by the whimsical McDonaldland volcano. Each meal comes in one of six collectible tins containing character-themed postcards, stickers, and trinkets, featuring Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends. McDonald’s is also launching exclusive merchandise collaborations with Pacsun and Away, including apparel and bag accessories. The campaign draws on McDonaldland’s lore, which began in 1971, to blend nostalgia with a modern experience for new and longtime fans. The initiative is timed to coincide with McDonald's latest financial results and aims to boost engagement and sales.