London City Lionesses Wear 'Everyone Watches Women's Sports' Shirts in WSL Opener

The London City Lionesses have partnered with Togethxr, a company founded by athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim, to display the slogan 'Everyone Watches Women’s Sports' on their jerseys for the 2025/26 Women’s Super League season. This partnership marks the first time a company led by female athletes will appear on the shirt of a professional women's sports team, underscoring the Lionesses' mission to be bold, independent, and drive women's football forward. Togethxr's slogan, launched in 2023, has gained significant traction, generating $6 million in merchandise revenue and being endorsed by celebrities and athletes like Jason Sudeikis and Steph Curry. The Lionesses, owned by Michele Kang who also owns the Washington Spirit and Lyon, are the only WSL team not affiliated with a Premier League club, reflecting their unique and disruptive position in women’s football. Unlike a traditional sponsorship, this collaboration does not involve financial payment for jersey branding but aims to spark influential conversations about the growth and importance of women’s sports. Both Alex Morgan and Michele Kang highlight the global and inevitable rise of women’s sports through this partnership.