Alo Yoga Launches First Luxury Bag Collection Featuring Supermodels

Alo Yoga, a brand known for its athleisure wear, is entering the luxury market with its first-ever collection of high-end leather and suede handbags priced between $1,200 and $3,600. The collection includes four distinct styles—the Voyage Duffel, Odyssey Bowler, Balance Bucket, and Tranquility Tote—each accompanied by an "intention crystal" meant to resonate with the owner's personal intentions, blending wellness with luxury fashion. Renowned fashion photographer Steven Meisel shot the campaign, featuring supermodels Candice Swanepoel, Amelia Gray Hamlin, and Daiane Sodré, with styling by Carlyne Cerf de Dudzeele and makeup by Pat McGrath, underscoring Alo Yoga's commitment to elevating its wellness ethos into a cultural luxury statement. The bags are handcrafted in Florence from responsibly sourced materials and are available in limited quantities at select flagship stores and during New York Fashion Week, with no online sales to maintain exclusivity. Alo Yoga’s executives emphasize that the bags reflect the brand’s lifestyle-driven heritage, aiming to attract a loyal customer base that values craftsmanship, versatility, and wellness. This strategic move positions Alo Yoga as a future leader in luxury wellness fashion, appealing to affluent consumers seeking meaningful and stylish accessories.