Poppy Williams Inspires Brides with Stoma Awareness in Dress Shopping

Poppy Williams, a 27-year-old from Cardiff, is documenting her experience of living with a stoma bag, particularly as she navigates shopping for a wedding dress, aiming to normalize and break the stigma surrounding it. Initially devastated by her diagnosis and surgery in December 2021, Williams has transformed her mindset, choosing to openly share her journey to support others facing similar challenges. In a contrasting yet complementary story, Baylee Dittman is launching a new bridal boutique, Pure Bridal, in Rapid City, which aims to provide personalized experiences for brides, emphasizing the significance of dress shopping as a celebratory moment. Meanwhile, Kleinfeld Bridal is set to host a semi-annual sample sale featuring both new and pre-owned wedding dresses, responding to the growing demand for sustainable options in bridal wear. This sale will allow brides to access a variety of designer samples and pre-loved gowns in person, enhancing the shopping experience. Together, these stories highlight the evolving landscape of bridal fashion and the diverse experiences of brides today.