Burberry Launches 'It's Always Burberry Weather' Campaign

Burberry has unveiled its new outerwear campaign, 'It's Always Burberry Weather,' featuring stars like Barry Keoghan and Olivia Colman, inspired by the unpredictable British weather. The campaign showcases seven outerwear styles, including puffers and trench coats, and includes humorous short films directed by Rubberband, highlighting the personalities of each star. Shot by Alasdair McLellan, the campaign aims to connect with the brand's heritage and contemporary appeal under new CEO Joshua Schulman. Colman's film features her counting sheep on a country road, while Keoghan portrays an actor rehearsing lines outside a café. Fans have praised the campaign as refreshing and engaging, reflecting Burberry's spirit and functionality. Chief Creative Officer Daniel Lee emphasized the brand's roots in protection and adventure, showcasing robust designs suitable for the elements.