Reform UK Projected Landslide; Starmer Urges Unity

New polling using MRP and other techniques projects a landslide for Nigel Farage’s Reform UK, with More in Common’s model estimating about 373 seats and Labour reduced to roughly 90 MPs, and other polls showing Reform leading nationally. An Ipsos survey finds Sir Keir Starmer has just 13% satisfied, 79% dissatisfied (net satisfaction -66), marking record-low ratings. Internal party discord is rising: a Survation poll for LabourList reports 53% of Labour members want new leadership in place by the next election. Facing the conference in Liverpool, Starmer insisted he can “pull this round,” urged unity and warned against “navel‑gazing,” framing the contest as a choice between Labour and a divisive Reform agenda. Pollsters say Labour’s problems go beyond personality — public pessimism about the economy, immigration and public services is helping Reform’s surge.