Hallmark, NFL Create 'Holiday Touchdown: Bills Love Story'

Hallmark Media, the NFL, and Skydance Sports are collaborating on a new holiday movie, 'Holiday Touchdown: A Bills Love Story,' as part of Hallmark's 16th annual Countdown to Christmas in 2025. This follows the success of last year's 'Holiday Touchdown: A Chiefs Love Story,' which was a ratings hit. The upcoming film will feature the Buffalo Bills and will be shot entirely in and around Buffalo, New York, including at the Highmark Stadium, marking a significant cultural moment for Western New York and Bills fans, known as the Bills Mafia. Bills safety Damar Hamlin announced the project, emphasizing the community and fan base's role in the celebration of the team. This initiative is part of Hallmark's expanding brand strategy to incorporate sports franchises into their storytelling, aiming to attract a broader audience. Casting details and the premiere date will be announced later, but the partnership highlights the growing intersection of sports and entertainment media.