Warner Bros Discovery Secures UK Tour de France Rights

Warner Bros Discovery (WBD) has secured exclusive broadcasting rights for the Tour de France in the UK starting in 2026, ending ITV's 25-year run of free-to-air coverage. This deal, which includes rights to other major cycling events, is part of a broader agreement with the Amaury Sport Organisation (ASO) and the European Broadcasting Union (EBU) that extends through 2030. ITV will air the Tour de France for the final time in 2025, marking the end of a significant era for cycling fans in Britain. The shift to a paywall model has raised concerns among cycling enthusiasts about reduced accessibility and visibility for the sport. Critics argue that this transition could hinder the growth of cycling in the UK, especially in light of a recent failed streaming service that had previously catered to fans. Despite the exclusivity, free-to-air coverage will still be available in several other European countries, highlighting a disparity in access for UK viewers.