Paramount+ has released a Super Bowl ad that features Miami Dolphins quarterback Tua Tagovailoa, Star Trek's Patrick Stewart, Knuckles from Sonic the Hedgehog, Drew Barrymore, and Survivor host Jeff Probst. The advert shows this diverse group attempting to scale a mountain, symbolising the variety of content available on the streaming service. The commercial includes popular characters from shows like Hey Arnold!, Star Trek, and Sonic the Hedgehog. This promotional content has been released in advance of the streaming service's coverage of the Super Bowl LVIII on 11 February.