Sir Chris Hoy inspires 150,000 men to get prostate cancer checks

Sir Chris Hoy's terminal prostate cancer diagnosis has catalyzed a significant increase in prostate cancer awareness and screenings among men in the UK. Since his public announcement, more than 625,000 men have used the Prostate Cancer UK's online risk checker, with a notable 80% identifying themselves as higher risk and advised to consult their GP. Hoy's campaign, launched in collaboration with Marks & Spencer, has also raised over £55,000 for Prostate Cancer UK. His personal journey, which began with a misdiagnosis related to shoulder pain, has inspired many to seek medical advice, leading to a 47% increase in traffic to the NHS prostate cancer web page. Additionally, the NHL and AstraZeneca have initiated the Body Check Cup to promote cancer screenings within the hockey community, further emphasizing the importance of awareness and proactive health measures. Hoy's candid discussions about his condition have opened vital conversations around men's health and cancer screenings.