UFC 306, held at the innovative Sphere in Las Vegas, marked a significant milestone for the UFC, blending sports and entertainment in an unprecedented manner. Dana White, UFC President, has touted the event as potentially transformative for live sports, leveraging Sphere’s advanced visual capabilities and a $20 million production budget. The event featured high-profile fights, including Sean O'Malley vs. Merab Dvalishvili for the Bantamweight title and Alexa Grasso vs. Valentina Shevchenko in a historic Flyweight title trilogy. Notable attendees like Jeff Bezos fueled speculation about Amazon possibly securing UFC broadcast rights post-2025. The event, aligned with Mexican Independence Day, showcased Mexican fighters and culture, aiming to break UFC’s ticket sales records.