Starbucks Launches Protein Cold Foam, Lattes in US, Canada

Starting September 29, Starbucks will introduce new protein-packed beverages, including Protein Cold Foams and Protein Lattes, across its U.S. and Canadian locations. These drinks, containing approximately 15 to 36 grams of protein per grande serving, aim to meet the growing consumer demand for protein, which 70% of Americans are actively trying to consume. The Protein Cold Foam will be available in various flavors such as banana, vanilla, chocolate, matcha, salted caramel, brown sugar, and seasonal options like pumpkin and pecan, while Protein Lattes will be crafted with protein-boosted 2% milk. Starbucks' global chief brand officer, Tressie Leiberman, highlighted that these offerings are part of the company’s strategy to modernize the menu with innovative and relevant products. Cold foam has become increasingly popular, now featured in one out of every seven Starbucks beverages, and the new protein options capitalize on this trend by adding substantial nutritional value to customer favorites. The protein-boosted milk used in these drinks is freshly prepared daily by baristas, and customers will soon be able to customize other drinks with this protein-enriched milk as well.