Cracker Barrel Stock Plunges Nearly 15% After New Logo Sparks Backlash

Cracker Barrel's recent rebranding, including a new logo that removes the iconic overall-clad man and barrel imagery, has triggered significant backlash from customers, commentators, and investors, causing the company's stock to plummet by nearly 15% and wiping out close to $200 million in market value. CEO Julie Felss Masino defended the changes as a necessary evolution to modernize the brand and appeal to a broader audience, emphasizing the company's intent to keep its traditional charm while updating its image. However, critics argue that the overhaul dilutes Cracker Barrel’s heritage and identity, drawing parallels to the Bud Light controversy where a brand’s shift alienated its core customer base. The negative reaction has extended into political commentary and social media, intensifying concerns about the impact on consumer loyalty and investor confidence. Marketing experts and conservative voices have labeled the redesign a misstep, describing it as generic and a departure from the brand’s distinctive, country-style appeal. The company is actively trying to manage the narrative and reassure stakeholders amid the ongoing controversy.