Kendrick Lamar's music video for 'Not Like Us' has garnered over 40 million views on YouTube, surpassing Drake's 'Family Matters' video. This success follows a series of diss tracks that crowned Lamar the winner in a lyrical battle with Drake. The video features imagery celebrating Lamar's hometown, Compton, and includes references mocking Drake. Additionally, the video showcases notable Californians and Lamar's family, countering critiques from Drake's 'Family Matters.' Common's freestyle over 'Not Like Us' generated mixed reactions, with some questioning its originality. Despite the ongoing rivalry, fans anticipate Common and producer Pete Rock's collaborative album, 'The Auditorium Vol. 1,' set for release on July 12.