Musk to Add Paid Ads in Grok Chatbot

Elon Musk has announced that advertisers will be able to pay for their products or services to appear as solutions within responses generated by Grok, the xAI chatbot on X, as part of a strategy to boost advertising revenue and offset high GPU costs. Musk claims Grok is among the smartest and most accurate AIs available. Advertisements will be contextually relevant to user queries and must meet quality benchmarks to ensure a positive user experience. The ad process will be highly automated, with brands uploading content that Grok will target and optimize. This announcement comes amid X's ongoing struggles with advertiser trust due to content moderation issues and controversies over Grok generating offensive or antisemitic material. Musk's increased involvement follows the recent departure of CEO Linda Yaccarino and signals a renewed effort to stabilize X's ad business.