Dyson is planning to cut around 1,000 jobs in the UK, which amounts to nearly one quarter of its workforce in the country, as part of a global restructuring effort to stay competitive in fierce markets. The company's CEO, Hanno Kirner, mentioned that decisions affecting colleagues are always difficult, and those at risk of redundancy will be supported. Dyson's move follows previous job cuts during the pandemic and a need to adapt to changing consumer behaviors. The layoffs impact various departments, including management, and come amidst a context of global competition and the company's emphasis on agility and innovation.