Twitch DJ category

Twitch has officially launched its DJ Program, providing DJs with a safe platform to stream music while ensuring artists are compensated through licensing agreements with major labels like Universal, Warner, and Sony. The new DJ category, which debuted on August 8th with a 24-hour global livestream featuring top artists, allows DJs access to a vast catalog of preapproved tracks and promotional opportunities. Twitch CEO Dan Clancy emphasized the significance of this program, calling it a major moment for the music industry and creators. However, concerns remain about the financial viability for DJs, as they will need to share earnings with music rights holders after an initial one-year subsidy period. The program aims to foster a supportive community for DJs while addressing longstanding copyright challenges in music streaming. Overall, the initiative represents a significant shift in how DJs can legally engage with their audience online.