My Spirit Halloween Apologizes for Fake Dublin Parade

A Pakistan-based company, My Spirit Halloween, has apologized for mistakenly advertising a non-existent Halloween parade in Dublin, which led thousands of people to gather on O'Connell Street. The event was falsely listed as taking place between 7 pm and 9 pm on October 31, causing confusion when police had to disperse the crowd, who suspected a scam. Nazir Ali, the company's representative, attributed the error to a 'human mistake' where a team member inadvertently reused details from a previous year's event. Ali expressed deep embarrassment over the incident, stating that they should have double-checked the information before publishing it. The misinformation spread rapidly on social media and ranked highly in Google searches, raising concerns about the dangers of online disinformation. This incident highlights the potential risks associated with the unverified content circulating on the internet, as noted by local officials.