Uber Named Official Rideshare for LA28 Olympics

Uber has been named the official rideshare and on-demand delivery partner for the Los Angeles 2028 Olympic and Paralympic Games, as well as Team USA, making it the eighth new sponsor for LA28 this year. Uber will design and optimize transportation options—including cars, bikes, and scooters—for athletes, officials, and spectators to support a transit-first, technologically advanced Olympics. Uber Eats will provide on-demand meal delivery in the Olympic and Paralympic Villages and offer mobile ordering at select venues for spectators. The agreement also involves Uber supporting NBCUniversal’s coverage of the LA28 Games and the 2026 Milano-Cortina Winter Olympics by promoting athlete stories. Although financial details were not disclosed, the partnership is part of LA28’s $7 billion budget, funded through sponsorships, ticket sales, and other revenues. Organizers emphasized Uber’s commitment to innovation and seamless service in enhancing the Olympic experience.