Kendrick Lamar's 'Not Like Us' Streams Surge 430% After Super Bowl Performance

Kendrick Lamar's Super Bowl Halftime Show performance led to a staggering 430% surge in streams for his diss track 'Not Like Us' on Spotify, following his headline act at the Caesars Superdome. Overall, his catalog saw a 175% increase in streams, with other songs like 'HUMBLE.' and 'All the Stars' also experiencing significant boosts of 300% and 290%, respectively. The performance, which included surprise guests SZA and cameos from Samuel L. Jackson and Serena Williams, has been praised for its energy and political symbolism. Lamar's track record of success was further highlighted by his recent five Grammy wins, all for 'Not Like Us.' Amidst the buzz, both Lamar and SZA announced upcoming tour dates across North America and Europe later this year. The response on social media further amplified the impact of his performance, making it a significant cultural moment in the music industry.