Bella Hadid Named Global Ambassador for Chopard

Bella Hadid has officially taken over as the global ambassador for luxury jewelry brand Chopard, succeeding Julia Roberts. Chopard officials describe this partnership as the start of a new chapter for the brand, highlighting Hadid's embodiment of elegance and zest for life, which aligns with the essence of their collections. Bella expressed her admiration for Chopard’s craftsmanship and her excitement about joining the brand. The upcoming campaign features six images shot by photographer Alasdair McLellan, showcasing Hadid in Chopard's Haute Joaillerie collections. This collaboration is expected to leverage Hadid's significant social media influence, enhancing Chopard's brand reach and appeal. Bella Hadid has also recently launched her own fragrance line, Orebella, adding to her entrepreneurial ventures.