LeBron James Becomes First Athlete 'Kenbassador'

LeBron James has partnered with Mattel to become the first professional athlete to be featured as a Ken doll, marking him as Barbie's first-ever 'Kenbassador'. The doll, retailing for $75, will be available from April 14 at Target, Walmart, Amazon, and Mattel Creations. Designed in collaboration with James, the doll includes personalized features such as a varsity jacket with his initials, a wristband reading 'I Promise', and other references to his Ohio roots. This partnership with Mattel aims to celebrate influential role models who inspire the next generation. Additionally, Mattel will donate copies of James's children's book 'I Am More Than' for the first 5,000 dolls sold at Target, supporting Save the Children. The release coincides with Ken's 65th anniversary, and the initiative underscores James's commitment to inspiring young people through positive representation.