In response to Florida's removal of its LGBTQ+ travel page, Connecticut is launching a new digital marketing campaign to position itself as an inclusive destination for LGBTQ+ travelers. Chief Marketing Officer Anthony Anthony emphasized the importance of promoting Connecticut's welcoming nature, particularly in light of Florida's recent actions, which many see as attempts to marginalize the LGBTQ+ community. The campaign, with a budget of $90,000, will target LGBTQ+ individuals in Florida and highlight the state's commitment to diversity and inclusion, coinciding with LGBTQ+ History Month in October. Connecticut has a strong reputation for LGBTQ+ rights, ranking among the top states for its business climate and legal protections for queer residents. This strategic move aims to capitalize on Florida's controversial stance and draw in visitors who feel sidelined by the state's policies. Advocacy groups warn that Florida may not be a safe destination for LGBTQ+ individuals, further enhancing Connecticut's appeal as a safe haven.