Ford Delays Large EVs, Shifts to Affordable Models
Ford Delays Large EVs, Shifts to Affordable Models

Ford Delays Large EVs, Shifts to Affordable Models

News summary

Ford has postponed the release of its next-generation electric F-150 and E-Transit van until 2028 due to declining demand and substantial losses in its electric vehicle division. The company is now focusing on developing a new modular EV platform for smaller, more affordable vehicles, led by ex-Tesla engineer Alan Clarke at Ford's Long Beach, California EV Design Center. The first vehicle from this platform, a midsize electric pickup, is targeted for a 2027 release and aims to match the cost structures of leading Chinese competitors. CEO Jim Farley described this shift as a potential 'Model T moment' for Ford, signaling hopes for renewed profitability and broader appeal. The current F-150 Lightning and E-Transit models will remain available as Ford retools its EV strategy. This move comes as other automakers, including GM, also scale back their EV ambitions in response to shifting market realities.

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