Ed Sheeran Launches Limited Pink Ice Cream Flavor New York

Ed Sheeran is partnering with New York City-based ice cream brand Van Leeuwen to launch a limited-edition flavor called Play Pink, inspired by his upcoming eighth studio album, Play, which releases on September 12, 2025. The ice cream, available starting September 10 in Van Leeuwen's NYC scoop shops, features a vivid pink punch base swirled with dragonfruit and guava cake, reflecting the album's cover and Sheeran’s return to a "big pop" sound. Van Leeuwen co-founder Ben Van Leeuwen highlighted that this is the "pinkest ice cream" they’ve ever made and emphasized the fun of capturing the album's essence in both flavor and color. This collaboration continues Van Leeuwen’s trend of celebrity partnerships, following previous projects with artists like Sabrina Carpenter and Kylie Jenner. The album Play includes songs like "Azizam," "Sapphire," "Old Phone," and "A Little More," with a music video for "Camera" releasing alongside the album. This multisensory approach allows fans to engage with Sheeran’s music in a novel way by tasting an ice cream that symbolizes the album's vibrant and joyful energy.