Jordan Brand Releases Luka 4 Sneaker April 8

Luka Dončić's trade from the Dallas Mavericks to the Los Angeles Lakers has sparked significant attention, coinciding with the release of his new signature sneakers from Jordan Brand. The Jordan Luka 4 and Luka .77, designed for indoor and outdoor play respectively, are set to launch on April 8. The Luka 4 features advanced technologies like the Zoom Air unit, Cushlon 3.0 midsole, and IsoPlate for stability, while the Luka .77 is tailored for durability with high-abrasion mesh. Both shoes are available in various colorways, with the Luka 4 priced at $130 and the Luka .77 at $100. Dončić showcased these shoes in games against his former team and continues to lead the Lakers with impressive performances, maintaining their competitive position in the Western Conference. This strategic release aims to bolster Dončić's image as the face of the Lakers following his high-profile trade.