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Lenovo Extends Partnership with Formula 1 to 2025
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Lenovo has announced an extension of its partnership with Formula 1, elevating its status to Global Partner beginning in 2025. As part of the multi-year deal, Lenovo will also serve as the title sponsor for two races each season and Motorola, a subsidiary of Lenovo, will become the Global Smartphone Partner. The partnership, which began in 2022, focuses on providing advanced technology devices and solutions to enhance the delivery of Grands Prix both on-site and remotely. Lenovo's commitment to sustainability is evident through its Asset Recovery Service, which has helped Formula 1 recycle 95% of retired hardware. Additionally, Lenovo has introduced innovative elements like kiss-activated trophies, showcasing its role in merging technology with tradition in the sport. F1 CEO Stefano Domenicali expressed enthusiasm for the deepening partnership, emphasizing shared goals of innovation and sustainability.

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