Apple App Store Drives $1.3T Global Sales in 2024

Apple’s App Store ecosystem generated $1.3 trillion in global sales and billings in 2024, with over 90% of this commerce not subject to any commission by Apple, according to an Apple-commissioned study. The majority of revenue stemmed from physical goods and services, such as food delivery and travel, while digital goods and in-app advertising also contributed significantly. Since 2019, overall App Store spending has more than doubled amid increased demand for both physical and digital offerings. Apple continues to face regulatory scrutiny and legal challenges worldwide over its fee structures and platform control. Despite these pressures, the App Store has played a central role in supporting the growth of Apple’s services revenue, even as iPhone shipment growth slows. Apple is now highlighting the App Store’s contribution to global economic activity and its importance as a platform for AI innovation.