Xiaomi Ranks Third in Latin America Mobile Market

In the Latin American smartphone market, Xiaomi has shown significant growth, ranking third behind Samsung and Motorola, with a 20% increase in shipments year-on-year. The overall market grew by 15%, reaching 137 million units shipped in 2024, with Samsung leading at 42.9 million. Xiaomi's strategy to penetrate the high-end market includes the launch of the Xiaomi 15 Ultra, which is priced slightly higher than the iPhone 16 Pro Max. In China, Xiaomi's popularity surged following a national mobile phone subsidy policy, with its attention reaching 60.9% and sales increasing fourfold since the policy's implementation. Recent activation rankings show Xiaomi maintaining its lead over competitors like Huawei, with a market share of nearly 20%. Additionally, Xiaomi's new releases, including the POCO X7 Ultra and REDMI Note 14S, are generating considerable anticipation and interest among consumers.