Byrna Technologies Reports Prime Day Sales Surge, Plans Retail Expansion to 500+ Locations

Byrna Technologies reported strong sales momentum during Amazon’s Prime Day and the July 4th holiday promotional period, with Amazon Prime Day sales increasing 28% year-over-year and Byrna.com sales rising 18%. This growth follows Byrna’s record Q2 2025 revenue of $28.5 million and highlights increasing consumer demand for its personal safety products, including the newly released Compact Launcher. Byrna has significantly expanded its retail footprint, with products now available in 289 chain store locations—a 74% increase from the previous year—and expects to exceed 500 locations by the end of Q3 2025, with projections to surpass 800 by the end of 2025. The company's enhanced brand visibility strategy includes investments in television advertising and celebrity influencer partnerships. While the company shows robust revenue growth and profitability improvements, some caution is warranted due to bearish technical indicators and a decline in operating cash flow. Overall, Byrna’s expanding presence in e-commerce and retail channels positions it for continued growth in the personal defense market.