International Rugby League Sees Record Viewership

The 2024 autumn international rugby league window showcased significant global interest, with England's matches drawing peak viewership of 844,000 for the men's Test and 360,000 for the women's Test. The Pacific Championships reported record attendance and viewership, with over six million total viewers and a 40% year-on-year increase. Meanwhile, Michael Clarke criticized Cricket Australia's strategy, highlighting the lack of interest in one-day internationals, which he believes are undervalued and poorly marketed. In rugby league, Martin Offiah emphasized the potential impact of an England Ashes victory next year as a catalyst for the sport's growth, aiming to surpass rugby union in popularity. Additionally, the vibrant atmosphere at the Pacific Championships final illustrated the cultural significance of rugby league, particularly for the Tongan community. Overall, both sports face challenges but also opportunities for increased engagement and growth in their respective audiences.