Eugene Levy's Eyebrows Soar in Little Caesars Super Bowl 59 Ad

Little Caesars is set to return to Super Bowl advertising with a humorous new commercial featuring actor Eugene Levy, scheduled to air during the third quarter of Super Bowl 59 on February 9. In the ad, Levy enjoys the brand's new Bacon & Cheese Crazy Puffs, prompting his eyebrows to detach and fly around, creating a comedic spectacle. The commercial, created by the agency McKinney, aims to celebrate the fun and flavorful nature of the new menu item while marking Little Caesars' comeback to the Big Game after a hiatus since 2020. Levy expressed excitement about the unique concept, noting that his eyebrows have often been a topic of conversation. The pizza chain hopes this quirky approach will resonate with audiences and enhance brand recognition as they also capitalize on their status as the NFL's official pizza sponsor. The commercial reflects a broader marketing campaign that will continue through March, showcasing Little Caesars' commitment to innovative advertising.