The 2028 Los Angeles Olympics has unveiled a custom emblem designed by Vanessa Bryant, honoring her late husband, Kobe Bryant. The emblem features Kobe's Nike logo integrated into a purple and gold snakeskin 'A' symbolizing Los Angeles, and aims to inspire athletes by reflecting the spirit of the city. Vanessa expressed pride in the design, noting Kobe's passion for the Olympics and Los Angeles, and recalled their family's enjoyment of Olympic events. The logo is part of a larger campaign to showcase diverse stories from the Los Angeles community, with over 50 custom logos representing various aspects of the city. Kobe Bryant, a two-time Olympic gold medalist, was a significant advocate for bringing the Games to LA, and this emblem serves as a tribute to his legacy. The logo was revealed during the LA28 Handover celebration at the Paris 2024 Closing Ceremony, marking a new chapter for the upcoming Games in Southern California.