Beyoncé Seeks Trademark for Blue Ivy Carter

Beyoncé is once again pursuing the trademark of her daughter Blue Ivy's name, a legal effort that began shortly after her birth in January 2012. Her legal team recently filed a motion with the federal trademark office to overturn a previous ruling that denied the trademark due to potential confusion with a Wisconsin clothing boutique that has used the name since before Blue Ivy was born. The superstar's attorneys argue that there is no reasonable basis for confusion between the globally recognized Carter family and a small local shop. Jay-Z has previously clarified that their trademark application was intended to protect their child from commercial exploitation rather than to profit from her name. The case reflects ongoing complexities in celebrity branding and identity protection, as their application remains pending after over a decade. The legal dispute highlights the stark contrast between an international icon and a small-town business.