Apple AirPods Pro Gain Hearing Aid Functionality

Apple has officially announced that its AirPods Pro 2 will soon receive a software update to function as FDA-cleared hearing aids, making them an affordable option for the approximately 30 million Americans with mild to moderate hearing loss. Users can perform a hearing test via their iPhone, which will tailor sound amplification in real-time based on their specific needs. This development is part of Apple's broader strategy to penetrate the health market, which is projected to reach $15 trillion by 2030. The announcement has led to a drop in stock values for traditional hearing aid manufacturers, highlighting the potential disruption in the industry. The feature will be available in over 100 countries and is seen as a way to destigmatize hearing loss, especially among younger users. Apple’s approach combines the functionality of hearing aids with the convenience of Bluetooth earbuds, offering a novel dual-purpose solution.