Skechers Signs Kiki Iriafen as First College Athlete Ambassador

Skechers has signed Kiki Iriafen, a forward from USC, as its first collegiate athlete ambassador ahead of the 2025 WNBA Draft, where she is expected to be a top pick. Iriafen will wear Skechers' SKX Nexus basketball shoes and participate in global marketing campaigns for the brand. She expressed enthusiasm for the partnership, emphasizing Skechers' understanding of her needs both on and off the court. With an impressive collegiate career that includes accolades such as the Katrina McClain Award and All-Big Ten honors, Iriafen aims to inspire female athletes globally. This partnership marks a significant step for Skechers as they increase their focus on female athletes and broaden their basketball roster. Iriafen joins a list of notable Skechers athletes, including several prominent figures in professional sports.