Games Workshop Plans Future for Warhammer Franchise

Games Workshop is capitalizing on the success of Warhammer 40,000: Space Marine 2, which sold over 4.5 million copies shortly after its release in September 2024, as it seeks its next big video game hit. CEO Kevin Rountree acknowledged the company's cautious approach to forecasting future successes, stating that not every game will replicate the success of Space Marine 2. The game has significantly boosted the company’s royalty income and contributed to a rise in overall revenue and operating profit for the second half of 2024. Additionally, the excitement from the game has driven increased foot traffic in Warhammer stores, enhancing interest in the tabletop side of the franchise. Rountree also mentioned ongoing projects, including a Warhammer 40,000 series with Amazon, further indicating the brand's expansion into various media. Games Workshop continues to explore new partnerships for AAA titles while recognizing the unpredictable nature of video game successes.