AEW Files Trademarks for New Streaming Deal

All Elite Wrestling (AEW) has filed new trademarks, including 'AEW Max Month,' 'AEW WrestleMax,' and 'WrestleMax,' with the United States Patent and Trademark Office on October 25, 2024. These filings are likely linked to AEW's new multi-year media rights deal with Warner Bros. Discovery, which will see AEW content available on the Max streaming platform starting in January 2025. The trademarks cover a range of entertainment services related to wrestling, suggesting potential expansions in programming and live events. AEW pay-per-views will also be offered on Max at discounted rates later in 2025. This strategic move positions AEW to enhance its multimedia presence and compete more effectively against WWE. The details surrounding 'WrestleMax' may indicate new branded events or exclusive series for streaming audiences.