AI Alters Raanjhanaa, Sparks Film Industry Outrage

The AI-altered re-release of the film 'Raanjhanaa' has sparked widespread outrage in the Indian film industry, with lead actor Dhanush and director Aanand L Rai condemning the unauthorized modification of the film's climax. Dhanush stated that the new ending, created without the creators' consent, stripped the film of its soul and set a worrying precedent for the integrity of cinema. Rai described the AI-driven changes as a betrayal of the film's emotional legacy and a violation of trust, emphasizing that neither he nor his team were consulted. Eros Media World, the studio behind the re-release, defended the move as a creative reimagining consistent with global industry practices, but their actions have intensified an ongoing dispute with Rai. Many in the industry are calling for stricter regulations on the use of AI in content creation to protect artistic integrity and prevent future unauthorized alterations. The controversy highlights broader concerns about the impact of artificial intelligence on the creative rights and legacy of filmmakers and artists.