Ben Stiller, Eddy Cue Discuss Severance Success at SXSW

At SXSW, Apple executive Eddy Cue and director Ben Stiller discussed the success of the Apple TV+ series Severance, highlighting its unique premise where employees at Lumon Industries have their memories partitioned between work and personal lives. Stiller reflected on the initial uncertainty surrounding Apple TV+ when pitching the show, which has since become the platform's most-watched series, with a third season in development. As the second season approaches its finale, both Cue and Stiller teased significant developments while expressing gratitude for the collaborative journey with Apple. The series has garnered a dedicated fanbase and sparked numerous theories about its plot, with Stiller admitting that not all narrative elements are fully resolved. The finale is expected to tie together various character arcs while leaving some mysteries for potential future storytelling. Overall, Severance continues to resonate with audiences for its innovative exploration of work-life balance and identity.