Primark Launches £6 Dupes of Viral Sandals

The luxury fashion brand The Row, founded by Ashley and Mary-Kate Olsen, has become synonymous with 'quiet luxury' and minimalist, high-quality footwear that commands prices over $1,000 and is favored by celebrities. However, the brand's influence has also sparked a trend for more affordable alternatives, with shoppers and fashion writers highlighting high-street and budget-friendly dupes that mimic The Row's signature styles. For instance, Primark offers strappy flat sandals for £6 that closely resemble viral designer versions, and Teva's under-$45 sandals were even mistaken for The Row by fashion enthusiasts. This trend toward accessible luxury-inspired footwear extends beyond The Row, as seen with affordable alternatives to celebrity-worn designer shoes, like Jennifer Garner's Bottega Veneta loafers, which can be replicated for a fraction of the price. The proliferation of stylish, comfortable, and budget-friendly dupes reflects both the aspirational draw of luxury brands and the demand for practical, everyday options. As a result, consumers now have a wide array of choices to achieve on-trend looks without the hefty price tags.