Bella Hadid has expressed her disappointment and shock over Adidas's controversial ad campaign that coincided with the 52nd anniversary of the 1972 Munich Olympics, where 11 Israeli athletes and coaches were killed by Palestinian terrorists. The campaign, featuring Hadid, faced backlash from Israeli groups and organizations like the American Jewish Committee, leading to its removal. Hadid apologized, stating she was unaware of the historical context and would not have participated had she known. She criticized both her team and Adidas for not adequately researching the campaign and reaffirmed her stance against antisemitism and terrorism. Adidas issued an apology and announced revisions to the campaign. Hadid, known for her support of Palestinian causes, emphasized that Palestine should not be equated with terrorism and stressed her commitment to peace and advocacy against hate.