During the premiere of Pharrell Williams' Lego biopic 'Piece by Piece' at the Toronto International Film Festival, a PETA activist interrupted a Q&A session to protest against Williams' use of animal products in his role as Louis Vuitton's men's creative director. The protester held a sign reading, 'Pharrell: Stop Supporting Killing Animals for Fashion,' criticizing the fashion industry's treatment of animals. Williams responded by acknowledging the protester's concerns, stating, 'You’re right, God bless you,' and encouraged the audience to applaud her before she was escorted out. He later addressed the crowd, emphasizing the need for gradual change and suggesting that aggressive protests could be counterproductive. PETA reiterated their call for Williams to abandon the use of fur and animal skins, urging him to switch to more humane alternatives. Following the protest, PETA shared a video on social media, highlighting their campaign against animal cruelty in fashion.