ITV Plans Daytime Cuts, 220+ Job Losses Across Shows

ITV is undergoing a significant restructuring of its daytime programming due to financial pressures, leading to cuts across flagship shows like Lorraine, Loose Women, and Good Morning Britain. Lorraine's airtime will be halved and limited to 30 weeks a year, while Loose Women will also air only 30 weeks annually, causing concerns over job losses for both on-screen talent and production staff. Good Morning Britain's slot will be extended, but this reshuffle has sparked fears of mass redundancies, with around 220 jobs expected to be lost, primarily among production and backroom staff. Presenters such as Adil Ray and Christine Lampard face uncertain futures, and some talent are reportedly considering leaving due to reduced income from fewer episodes. ITV management emphasizes the changes aim to maintain quality daytime content while generating savings to reinvest elsewhere, and there is speculation about a possible merger or sale of ITV Studios as the company explores strategic options to stabilize its finances. The situation has created significant anxiety among staff and presenters, with emergency meetings held to address the extensive cuts and the future of ITV's daytime roster.