Tommy Hilfiger to Outfit Cadillac F1 Team, Launches Global Line

Tommy Hilfiger has been named the official apparel partner for the new Cadillac Formula 1 team, which will debut in the 2026 season, marking a major American collaboration in the sport. The partnership involves Hilfiger providing official team kits for drivers, pit crew, and management, as well as launching a global fanwear collection in March 2026. This move builds on Hilfiger's established history in F1, including sponsorships with Team Lotus, Ferrari, and Mercedes-AMG. Additionally, Tommy Hilfiger is serving as the official fashion sponsor of the upcoming 'F1 The Movie,' starring Brad Pitt and Damson Idris, further connecting the brand to F1 culture. The APXGP Collection, inspired by the film and modeled by Idris, blends racing style with modern fashion. These collaborations reflect Formula 1's expanding influence in entertainment and fashion worldwide.